Research consistently shows that it is the entrepreneurs with the extensive network who are most likely to succeed. Yet many small business founders do little to grow and enhance – or even use – their network. How about you?

A real value of a good network is the connections it allows you to make to ideas, services and support you need to develop your business and succeed. You want people with technical and business expertise that complements yours. Add those with wide-ranging interests and specialists – both help you with the future. Plus friends for support and peers for inside info. Attending professional events, including those the Alexandria SBDC offers, is an easy way to meet new people who may be valuable in your network.

When you need to hire employees, your network can often provide referrals who match your needs far better than an ad or job posting. The trick here is to be specific about what you need, what results you expect from the new hire, and what your company offers and expects. Clearly communicate all that to your network and ask for help. The candidates you receive this way are generally better qualified in terms of the job and a better match in terms of your culture.

The same process is useful when you need outside services, advisors, or referrals to competent attorneys, CPAs, consultants, etc.

Network Effectively

Start by carving out a bit of time daily over two weeks to look the people you know already. Decide how to connect or re-connect. Will you use LinkedIn, another online tool, the phone, or what? Improve your most relevant connections first. What do you want and what will you give in return? Don’t forget your community or personal contacts, they offer a lot more […]